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 | TEACHING
AND RESEARCH AFFILIATION SINCE Ph.D.
The Paul Merage School of Business
University of California, Irvine
Irvine, California 92697-3125
Renamed The Paul Merage School of Business in 2005
 | UCI Graduate School of Management (GSM)
 | Assistant Professor of Marketing, Fall 1988 - Spring 1995 |
 | Associate Professor of Marketing, Summer 1995 - Spring 2003 |
 | Full Professor of Marketing, Summer 2003 - present
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 | UCI School of Social Ecology, Department of Environmental Analysis and Design
 | Adjunct Professor, Fall 1997 - present
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 | UCI Center for Health Policy & Research (HPR)
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 | UCI Transdisciplinary Tobacco Use Research Center
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 | UCI Cancer Center
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 | TEACHING AFFILIATION PRIOR TO PH.D.
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California State University - Fullerton, School of Business
Administration and Economics
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Assistant Professor of Marketing, Fall 1986 - Spring 1988
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 | TEACHING AND SERVICE
AWARDS
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2005 Co-chair
of Association for Consumer Research North American Conference
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2004 UCI
Graduate School of Management “Exceptional Faculty Service” Award
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2004
Journal of Public Policy & Marketing “Exceptional Contribution by
Reviewer” Honorable Mention |
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2003 Graduate
School of Management “Best Elective” course in Full Time MBA program
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2001 Charles
and Twyla Martin Excellence in Teaching Award, GSM, UCI |
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2001 Business
2.0 “Key Professor” List, in article on 20 Top Technology-Savvy Business
Schools |
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2000 Lincoln
Mercury Marketing Lab Sponsorship, GSM, UCI (5 year sponsorship)
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2000 Conexant
Teaching Award, GSM, UCI |
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2000
BusinessWeek, B-Schools Rankings & Profiles, “Most Popular
Professors” Listing |
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2000
BusinessWeek, B-Schools Rankings & Profiles, “Most Popular
Electives” Listing |
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2000
Journal of Consumer Research “Outstanding Reviewer” Award
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1999
Journal of Public Policy & Marketing “Exceptional Contribution by
Reviewer” Award
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 | COURSES TAUGHT
 | Introduction to Marketing,
Undergraduate |
 | Consumer Behavior, Undergraduate
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 | Freshman Seminar on Tobacco Use
Prevention, Undergraduate |
 | Principles of Marketing for
Management, MBA |
 | Consumer Behavior, MBA |
 | Database Marketing, MBA |
 | Micro Marketing, MBA |
 | Marketing IT Lab, MBA (on GIS and POS
systems) |
 | Marketing Field Study Projects, MBA
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 | Design of Experiments and Quasi
Experiments (Ph.D.) |
 | Analysis of Data from Experiments &
Quasi Experiments (Ph.D.) |
 | Research Topics in Marketing (Ph.D.,
team taught) |
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