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MEDIA  COVERAGE  OF  RESEARCH 
(partial list, most current listed first)

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American Academy of Advertising Newsletter, Featured Research, Dec. 2006.

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Baker, Sam (2006), “Can teens handle the anti-smoking Truth?” June 27, 2006.

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BUZZ: An Executive Women’s Think Tank, Newport Beach, California, February 28, 2006.

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REAL ORANGE interview on KOCE-TV, Antismoking Messages in TV Sitcoms, July 15, 2005

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Mike Beirne, Brandweek.com, Effectiveness of anti-smoking messages in sit coms, July 5, 2005

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Gregory, John (2004), “Groundbreaking Research on Antismoking Ads,” i Magazine, UC Irvine Graduate School of Management, Winter 2004, Issue 4, p. 4.

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Burton, Scot et al. (2003), “Certain Themes in Anti-smoking Ads Deter Teens,” Marketing News, April 14, p. 30.

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Fairclough, Gordon (2002), “Study Slams Philip Morris Ads Telling Teens Not to Smoke,” Wall Street Journal, May 29, B1.

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Newman, Deirdre (2002), “Ahead of the Curve,” Daily Pilot, a division of the LA Times, Feb. 26.

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Prevention File (2001), “A Q&A With Connie Pechmann,” Orange County, CA Edition, Spring, 3-4.

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Martelle, Scott & Yi, Daniel (2001), “Diversity Comes with Division,” LA Times, April 15, B1 & B5.

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Dill, Mallorre (2000), “Butt-Kicking Advertising,” AdWeek, November 6, p. 28.

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Rose, Jaimee (2000), “Messages that Cut Through the Smoke,” LA Times, Aug. 20, B2.

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Orange County Newschannel (2000), Prime Story, Report on Antismoking Advertising Campaigns Targeting Youth, August 15.

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Johansson, Catrine (2000), Irvine Spectrum News, “Study Dissects Anti-smoking Campaigns’ Effect on Teens,” July 24-28, A5 & A7.

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Morgan, John (2000), “Movie Ratings Board Gets an ‘F’ on Smoking,” USA TODAY.com, May 26.

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Boucher, Philippe (2000), “Rendez-vous with Cornelia (Connie) Pechmann,” Philippe Boucher’s Rendez Vous, May 15, www.tobacco.org.

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Pollay, Jeff (2000), “Silver Smoke Screen. Reality Bites Back,” Brill’s Content, January, p. 120.

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Beck, Jerome (1999), “Unselling Tobacco: An Overview of Counteradvertising Campaigns,” TRDRP Newsletter, News from Tobacco-Related Disease Research Program, Vol. 2, No. 3, Nov., p. 6-8.

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Marketing News (1999), “Identifying Enemy is Key Theme in JM,” July 19, p. 45.

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Azar, Beth (1999), “Antismoking Ads that Curb Teen Smoking,” American Psychological Association Monitor, January, p. 14.

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Garvey, Megan (1998), "US Anti-Smoking Drive Falling Short," LA Times, Sept. 9, Metro 1.

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Gellene, Denise (1997), "Anti-Smoke Screen: L.A. County Films Ads to Counter Cigarettes' 'Cool' Movie Image --but Few Theaters Show Them," LA Times, Dec. 11, D1 & D5.

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Canadian Broadcast Service (1997), Sunday Morning News Show, Depictions of Smoking in Movies, November.

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Russell, Sabin (1997), "Studios Asked to Deglamorize Smoking: State Legislator Wants Films to Stop Gratuitous Tobacco Use," San Francisco Chronicle, Oct. 28, A1.

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ABC World News This Morning (1997), Report on Depictions of Smoking in Movies, Oct. 28.

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Eyewitness News (1997), KABC-TV, LA, Report on Depictions of Smoking in Movies, Oct. 27.

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Vanzi, Max (1997), "Lawmaker Targets On-Screen Smoking," LA Times, Oct. 26, A3.

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Adelson, Andrea (1997), "Is Anybody Getting the Picture? Despite Ads, Teen-Age Smoking is Unabated, The New York Times, July 16, C1 & C6.

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Parker-Pope, Tara (1997), "Push Against Smoking Opens on Silver Screen", Wall Street Journal, May 19, B1 & B6.

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Adelson, Andrea (1997), "California Takes on the Tobacco Industry with a $22 Million Campaign to Discourage Smoking," The New York Times, April 4, C2.

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Peterson, Karen S. (1997), "Teens Pick Up on Move Smoking. Study: Turn Them Off with Anti-tobacco Ads," USA Today, Jan. 6, D1.

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Alsberg, Peter, (1996), "Up in Smoke," The Washington Post, Dec. 29, C5.

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Archibold, Randal C., (1996), "Anti-Tobacco Ads 'Inoculate' Teen Filmgoers in UCI Study," LA Times, Dec. 20, B1 & B6.